Curbing the Costs of Unstructured Data

Curbing the Costs of Unstructured Data

Posted in tech

While structured data has doubled over the past decade, growth in unstructured data has exploded along with social media, video, apps and other new technologies we use daily. In fact, unstructured data has been growing rapidly over the past decade, that 85% of data is expected to be unstructured this year, according to a recent Storage Newsletter article.

While enterprises want to make use of this data quickly, much of this unstructured data is accessed for only a brief window of time when it is new. It’s costly to keep cool data on primary storage, so enterprises need an online archive that can keep data available for possible data mining, while minimizing the expense of storing large volumes of mostly cold data. The trouble is, the lack of visibility into storage means that most enterprises do not know what data is cold and can be moved, and the complexity of data migration has made it it a challenge to get data from one system to another. Indeed, Gartner notes that, “For many organizations, data volumes have grown so large that it is difficult to migrate, integrate, share, govern and analyze; thus maximizing the full value of the data.”

DataSphere helps companies looking to overcome the challenges of data gravity by deploying an online archive. DataSphere seamlessly integrates with cloud providers, including, S3, Swift, Azure, as well as on premise object stores. IT admins can create policies in DataSphere that automatically move inactive data (for example, data that has not been accessed in the last 30 days) to cloud/object storage. Primary Data delivers these capabilities through data virtualization, which Gartner notes is growing in adoption and “affords the opportunity for data and analytics manager to apply new metadata-based integration points and data management approaches.”

Importantly, DataSphere moves data non-disruptively, with awareness of neighboring applications. This protects business continuity, while freeing IT to focus on other value added tasks. In addition, data residing in cloud/object storage continues to be visible as files within DataSphere’s global dataspace. This means that files can be retrieved from object/cloud storage if they ever become active and placed on storage that makes the most sense for the application, an essential feature of an online archive.  Best of all, because data is retrieved as files, IT doesn’t have to worry about modifying applications to work with the cloud.

Increasing adoption of data mining and business intelligence make it critical for enterprises to develop a method for cost effectively storing infrequently accessed data while retaining the ability to access it. Unstructured data is only expected to continue to grow as enterprises monetize the value of data from an increasingly wide variety of data sources, including the Internet of Things and mobile devices.  DataSphere helps enterprises seamlessly implement an active archive for automated data lifecycle management, using existing storage assets to make it easy to keep up with unstructured data growth.

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